ActivInstinct announces the launch of ActivInstinct, the magazine. First issue out June 2010
April 19, 2010
Introducing ActivInstinct, the magazine ActivInstinct, the UKʼs largest independent specialist sports retailer, is delighted to announce the launch of its new sports magazine, ʻActivInstinctʼ. The digital, consumer sports title will debut in June, and it will be emailed to the nationwide ActivInstinct database of active sports people in the UK.
An embodiment of ActivInstinctʼs dedication to ʻPure Sports, Pure Performanceʼ, the groundbreaking ActivInstinct magazine will immediately become one of the most widely read sports titles in the UK.
ActivInstinct will feature exclusive interviews with some of the worldʼs most prominent athletes and it will cover the worldʼs most important sports events. The magazine will offer practical advice from the leading technical experts in sports and fitness, as well as reporting on the latest developments in clothing and equipment, with a view to helping the UKʼs sports men, women and children reach their performance potential. The title will also feature exclusive, money-canʼt-buy competition prizes from the leading brands in sport.
ActivInstinct is being published in collaboration with Datateam Business Media, publishers of established sports retail trade title Sporting Goods Business. Following the inaugural June issue, ActivInstinct will take on a bi-monthly frequency starting in September.
ActivInstinctʼs management team will work closely with the magazineʼs publisher Paul Ryder, editor Robin Barwick and advertising manager Mark Bridges.
“We are very excited about this new venture for ActivInstinct,” says Simon Millet, who founded ActivInstinct as Millet Sports, an independent sports shop in northwest London, in 1987. “Our online business is growing considerably and the ActivInstinct magazine is the perfect way to give our customers even greater value. Readers will find ActivInstinct a very authoritative, engaging, entertaining and informative read.
“The potential for the magazine is enormous: the initial circulation will be to several hundred thousand active sports people, and our customer base continues to grow rapidly.”
For editorial enquiries please contact Robin Barwick: T: 01892 524 706 E: robin@barwickmedia.com
For advertising enquiries please contact John Andrews: T: 01622 135 160 E: jandrews@datateam.co.uk
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The UK’s next wave of pro-triathletes get ‘Activ’ and show their medal winning Instincts
Pure Sports, Pure Performance, Pure Potential – The Launch of Team ActivInstinct
Team ActivInstinct (www.teamactivinstinct.com) launched yesterday in the executive box of the Sports Café in London, marking a new step in the growth of the UK triathlon scene, already one of the UK’s fastest growing sports.
Seven of Britain’s best young triathletes, all of whom have shown promising success in recent UK and international events, have come together, not only to race as a team, but also to act as role models to young and aspiring sportsmen and women. The team aims to support talent at all levels from juniors, just below the funded Olympic prospects, to age groupers that have come to the sport late, but have the promise to be top UK and international professionals.
The team as a whole will help to raise awareness of triathlon and other related sports, with an aim to increase funding and nurture talent, bringing high levels of success on both the UK and international stages. Team presenting sponsor, ActivInstinct’s, Mike Thornhill commented; “In creating the UK's first professional development team there is an aim to join the likes of Asian based Team TBB and German Dresdner Kleinwort globally but this naturally requires funding. This is why we and the other sponsors are on board, and hopefully, with continued support and success, the team will go from strength to strength.”
The team hopes that success in year one will see all the athletes qualifying either for ITU World or European championships, Ironman or 70.3 World Championships or achieve a national championship medal. Something that 3 of the 7 athletes have already achieved with Vicky Graves winning the European Junior Duathlon Championships at the weekend in Budapest, Dann Brook taking 3rd at the national elite Olympic Distance championships and Alex Brook qualifying for the Ironman World Championships.
The team hopes to achieve at least 30 podiums at events across the year; the current indication is that this will easily be done. In future years, success will be benchmarked at higher levels for those athletes who develop to higher platforms. With that, the team will hopefully see greater levels of funding.
An important part of the team’s mission is to develop 'drug free' British and eventually European talent. As part of being open and transparent, the team will operate a drug test policy with the results being published on the website later this month after all the details are finalised.
The team has been able to launch in the current climate thanks to generous support of their sponsors.
Lead sponsor of the team is ActivInstinct. Their CEO Mike Thornhill commented “We are one of the biggest independent sports retailers in the UK focusing purely on performance sports equipment and clothing. We are passionate about sport and helping people to develop their potential. That is why we took the opportunity to get involved with this team of exceptional individuals and their development.”
Making up the team in 2009 are some of the UK’s top prospects who have either achieved or are in the process of achieving phenomenal success this year.
- Dann Brook - 3rd 2009 British Elite Olympic Distance Championships, Winner Lisbon Triathlon
- Alex Brooks - 2009 Ironman World Championships Qualifier
- Philip Graves - Winner of 3 Rounds of Rudy Project Time Trial Series and several triathlons in 2009 including his first 70.3 distance event in 3:57:15.
- Victoria Graves – 2009 European Junior Duathlon Champion
- Dion Harrison - 2008 220 Triathlon Magazine Age Group Triathlete of the year, 2008 ICAP Square Mile Sports Awards City Sportsperson of the year, 2008 British Triathlons Age Group Athlete of the Year
- Lois Rosindale - 2009 British University Triathlon Champion
- Steve Worthington - 2009 British University Biathlon Champion
